Creating Valuable Black Friday Cyber Monday Customer Experiences that Drive LTV

Black Friday started as a single-day event with customers waiting in line outside of brick and mortar stores. It has since evolved into a multi-week spectacle, encompassing Black Friday, Small Business Saturday, and Cyber Monday, where consumers are treated to huge deals, both online and in-store. Black Friday Cyber Monday (BFCM) is now the most anticipated shopping event of the year, and it marks the official start of holiday shopping. In fact, nearly half of consumers have already finished their holiday shopping by the end of the Thanksgiving weekend.

‍

This makes it one of the most crucial times of the year for merchants. Not only do they have to provide a seamless experience with great deals, but Black Friday Cyber Monday is also a huge opportunity to reach new shoppers and also re-engage past purchasers. Brands need to make sure they are putting their best foot forward and grabbing that fleeting moment of attention.

‍

We’ve seen merchants have amazing success during that week by providing a uniquely valuable loyalty program with undeniable benefits, which transforms those new or one-time shoppers into a lasting connection well beyond the holiday shopping season. Here are 3 key strategies to help you get ready for the biggest shopping event of the year.

‍

Create a Loyalty Program that Your Customers Will Love

Even though Black Friday Cyber Monday is months away, the time to start planning is now. Start putting a loyalty program in place with benefits that your customers will love. By defining the right combination of benefits for your unique customers that will drive the most engagement, you’ll transform customer behavior towards greater LTV.

‍

Some merchants may look to points-based loyalty programs, but customers can find points confusing and complicated, and they do not create a sense of commitment. Instead, shift to an easy to understand cash back or store credit program. Cash back provides immediate value on every purchase and incentivizes customers to spend more, more often.

‍

Another amazing benefit can be member-only access to products and events, which creates a sense of FOMO across the community.  Members love the exclusivity and will showcase their new items across social media, driving more customers to sign-up.

‍

Promote Your Loyalty Program Throughout the Shopper Journey

Don’t miss an opportunity to acquire new loyalty members during the Black Friday Cyber Monday rush. Merchandising your loyalty program and promoting its benefits appropriately throughout the shopping experience will transform new shoppers trying to get the best BFCM deals into lasting loyal customers creating recurring revenue for your brand.

‍

Showcase the high value benefits of your loyalty program on product description pages when customers are shopping or within the shopping cart itself to eliminate abandoned carts. Then grab the attention of first-time purchasers with a membership upsell on the post-purchase page – turning CAC into recurring revenue.

Make Your Loyalty Program Irresistible During Black Friday Cyber Monday

Now that you have a valuable loyalty program that your customers will love and have promoted it across the shopping experience, go the extra mile during BFCM with exclusive limited-time membership perks. Whether it’s with a free membership trial or a free gift at sign-up, you’ll drive higher membership adoption – creating more opportunities to engage these customers after the holiday shopping season.

‍

Loyalty is an essential part of any Black Friday Cyber Monday strategy, but there’s also much more to consider. We partnered with AdQuadrant and other industry leaders to create a complete BFCM strategy checklist that will help you prepare and gain the competitive edge.

DOWNLOAD IT HERE