Our mission is to help merchants cultivate lasting customer connections, while providing shoppers with a unique and valuable loyalty experience.

About Inveterate


Customer acquisition is becoming increasingly more costly, so the importance of building a differentiated product and a genuine, recurring customer relationship has resurfaced. 

Inveterate was founded in 2022 to address exactly that problem – to help Shopify merchants craft loyalty programs that create true customer connections and go beyond just points. Rather than reward only for routine behavior, Inveterate provides value to customers on every purchase, and ultimately transforms customer behavior to spend more, more often. 

Developed by eCommerce veterans with deep expertise of the Shopify landscape, the Inveterate Loyalty Experience Platform is a holistic solution trusted by today’s top brands.

Executive Team

Dylan Whitman
Founder & CEO
Andy Muntean
Vice President of Product
Julia Connell
Vice President of Operations
David Wacker
Vice President of Business Development
Marcie Smith
Vice President of Customer Success
Marina Parejo
Director of Sales

Our Investors

Inveterate is backed by industry leaders