How Inveterate is Creating an End-To-End Loyalty Solution for Retailers with Shopify POS

The reality is that customers don’t shop in a single place anymore. In fact, they love the options and flexibility of shopping today.  They can browse online, try on in-store, buy online and pick up in-store, purchase on the way home from their phone…the combinations are endless. 73% of retail consumers are now omnichannel shoppers and even a great percentage of them at 90% expect a consistent experience no matter how they buy. Retail trends will continue to evolve but one thing will remain true: retailers need to meet buyers everywhere they are.

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This is especially true when it comes to loyalty.  Imagine one of your best online customers who has paid a premium to be a part of your membership program so that they can have access to amazing benefits like member pricing, special discounts and store credit on every purchase…but then they visit your brick and mortar location only to find out those perks don’t apply in-person. That is an inconsistent experience that can have a negative impact on your ability to grow or even retain that customer.

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That is why Inveterate has integrated with Shopify POS to bring the same loyalty programs your customers love online to the in-person shopper. Here are just some of the ways we are creating an end-to-end loyalty solution for retailers.

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Bridge the Loyalty Gap, From Online to In-Person

With the new Shopify POS integration, retailers can now offer all the same valuable membership benefits that their online members receive to their in-person shoppers – creating a consistent shopping experience for any loyal customer.

• Redeem: Store credits earned from a customer’s online membership can be applied to purchases made within brick and mortar locations. Customers can pick how much credit they want to apply as well.
• Earn: Existing loyalty members can now earn store credit & cash back for qualifying purchases made at their retail locations.
• Build: Spend-based membership tiers will also work across shopping experiences. Any purchases made both in-store and online will apply towards a customer's spend level.
• Reward: Special member perks like discounts and member-only pricing are automatically added to in-store purchases.

Your customers will see value on every single purchase, no matter where they are – building even greater affinity for your brand.

Create More Loyal Members

Although the majority of shoppers today are omnichannel, there is a segment of customers who just love in-person shopping. In fact, even if they use the online store, 37% of shoppers prefer to research online and then purchase in-store. 

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Now you can grow the LTV of those shoppers by offering them a loyalty membership in-store. Retailers can now easily sign-up new customers to the free tier of the loyalty program right at the checkout counter. They can even offer a one-time discount on the first purchase if a customer signs-up in-store to drive even greater adoption of the membership.

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By bringing the loyalty program into the store, retailers can expand the membership program to a new segment of shoppers who may not have seen it online otherwise.

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Turn Your In-Store Clerks Into Loyalty Ambassadors

Your store clerks shouldn’t have to be expert mathematicians or IT specialists to figure out how to apply a customer’s loyalty program benefits to their purchase. Yet with legacy points-based loyalty programs, that is often the case. The value of points can be confusing, leading to both frustrated customers and sales clerks.

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That is why we made sure the Inveterate integration with Shopify POS was seamless and intuitive. All of the member benefits are clearly labeled and easy to apply within the POS system. Member pricing and discounts are automatically displayed in the cart (requiring no extra steps by sales associates), and store credit is easily applied with just a tap. There are no pesky, confusing points to figure out – the amount of credit being applied to the purchase is clear, and customers can even choose how much they want to apply. Your sales clerks can now spend more time promoting the benefits of the loyalty program and getting new members signed-up.

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The best part of all is that Shopify POS integration is so easy to turn on - with just a few clicks that take a couple minutes, your brand will be ready to grow loyalty and affinity no matter how your customers choose to shop.

"Getting our loyalty program with Inveterate up and running within Shopify POS was seamless. In just a couple clicks, we were ready to start promoting our membership in-store mirroring the same benefits & redemptions we offer online. We’re excited to incorporate our membership cross-channel creating a more uniformed experience for the BYLT loyalty across the board.” - Ryan Groh, Sr. Manager Ecommerce at BYLT Basics

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