Keeping Your Best Customers Happy: An Interview on Dr. Brandt Skincare

In the era of increasing customer acquisition costs, retaining your best customers is becoming more important than ever before. The Center for Retail Management at Northwestern found that only 12-15% of customers are loyal to a single retailer, but that small cohort of shoppers generates between 55%-70% of company sales!

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We sat down with Nevin Jethmalani, Founder and CEO of DataDish Consulting, on how he put together a membership loyalty program for Dr. Brandt Skincare to solve just that problem. Hear some of the reasons he decided creating a membership program with Inveterate was the perfect choice for Dr. Brandt:

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Why did you decide on Inveterate for loyalty?

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How does Inveterate help boost LTV?

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What is your favorite part of Inveterate's platform?

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Check out more loyalty success stories here!