Why Shift From Points-Based Loyalty to Memberships: An Interview with Sunday Swagger’s Kyle Moloo

Kyle Moloo, the Senior Director of eCommerce at golf polo brand Sunday Swagger, knew that he needed to make the shift away from their points-based loyalty program, so creating a membership program with Inveterate seemed like a no-brainer. But would it pay off?

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We sat down with Kyle to learn more about why he made the shift and the results he’s seeing so far (spoiler alert: it definitely paid off!).

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Why did Sunday Swagger shift from a points-based loyalty program to memberships?

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OK now to the good stuff - the results! What are customers loving about the new membership program?

Check out our case study with Sunday Swagger to learn more!